Digital Marketing & Communication | Masters Eng
Career Opportunities
- Product manager
- Account Manager
- Business Development Director
- Marketing director
- Brand Manager
- Research officer
- Public relations manager
- Communications Director
- Continuation of doctoral studies
Program Curriculum
SEMESTER 1
- Innovation management
- Specialized Marketing
- Audit of procedures and Dashboards
- International finance
- Information systems data analysis
- Communication techniques: English and French
- Soft-skills
SEMESTER 2
- Sales, Purchase and Negotiation Marketing
- Digital transformation
- E-commerce
- Digital Marketing
- Team management and management Diversity
- Communication Techniques and Soft-skills: French – English
- Final project
SEMESTER 3
- Communication and Advertising Creation
- Direct marketing and service marketing
- Information system and ERP
- CRM: Customer Relationship Management
- Information and Communication Technologies: Design and Computer Graphics, and Editorial Management of websites
- Personal development
- Dissertation Methodology in English
SEMESTER 4
- Project Graduation
- Seminars
Contact Us
98, Avenue Allal Ben Abdellah, Hassan – Rabat
Campus : 22, Avenue Omar Ibn Al khattab, Agdal – Rabat